Firm Profile

 

Why KB Business Marketing?

KB Business Marketing,founded in 1996, specializes in serving the unique needs of small to mid-size businesses.  Why do clients choose us?

1. We specialize in serving small to mid-size businesses. We understand how to market these companies as few others do.  We know the inherent differences between them and large businesses, and recognize that the same marketing techniques often do not work for both. 

2. We have in-house experience in business planning and financing assistance.  With a background in banking and strategic consulting, Kevin W. Brown, M.B.A. offers real-world expertise in how to development effective business plans and seek outside financing.

3. Our business expertise is critical to our success.  Kevin W. Brown is a businessman with expertise in marketing, not just a public relations specialists or graphic designer who thinks they can somehow create a marketing plan.  He has an M.B.A. in marketing and an undergraduate degree in business.  We have always operated on the basis of “A Business Approach to Marketing™”.  We identify goals upfront, and make sure that there is strategy and business reasoning behind our actions. 

4. Businesses that want someone who can put the whole picture together choose KB Business Marketing.  We offer an in-depth understanding of the broad range of marketing options available, not just expertise in limited areas. 

5. Since KB Business Marketing has expertise in virtually all aspects of marketing, we are adept in helping you choose the right technique for your needs, helping you to avoid spending fruitless dollars on an inappropriate approach. 

6.Kevin W. Brown, M.B.A., is a true marketing professional, with not only a formal education in marketing but many years of in-house and consulting experience.  Further, due to his experience as the Part-Time Director of Marketing for dozens of businesses over the years, he brings to each engagement a breadth of field knowledge that is virtually unmatched.  Do you want a  real marketing professional to guide and direct your company in its dedication of significant and limited marketing resources or do you want someone who claims to have expertise but lacks any true credentials?

7. We aren’t “fad marketers.”  As compared to some of the marketing consultants who have tried to persuade you that “one size fits all” in that a particular technique is “best” for your company, we wholeheartedly disagree. There is no such thing as a “cookie cutter” approach to marketing.

8. Furthermore, we offer an unmatched ability to blend strategy with the selection of marketing tools.   Many business owners have a limited understanding of strategic marketing.  Our expertise is invaluable in helping you chart a course, track progress, and make adjustments along the way. 

9. We are hands-on in our client relationships.  We don’t create Marketing Plans and then walk away, never to be heard from again.  Our desire is to be actively involved in managing and implementing our clients’ marketing programs.

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