Ask the expert … How to Select a Full-Service Marketing Firm by Kevin W. Brown, M.B.A. Q.  What can a full-service marketing firm can do for you? A.  Since marketing is the broadest business discipline, there are numerous techniques available. Each has its own attributes and drawbacks.   So, which is best for your situation?  So, which […]

Commit to Consistent Marketing! One of the most devastating impacts on a marketing program is inconsistency — jumping in an out of marketing efforts only when time and money “permits.”   This is folly — marketing is the lifeblood of a business!  Without it you won’t have customers — or revenue. Instead, develop a Strategic Marketing […]

Why “Cookie-Cutters” Don’t Work in Marketing Copyright   Kevin W. Brown, M.B.A. A Rainbow of Options — Which to Choose? Strategic marketing planning should combine the unique effectiveness of different marketing methods.  This is absolutely crucial.  Marketing is the most diverse business discipline, and as such, there is an extremely wide array of techniques to utilize. […]

INNOVATIVE MARKETING FIRM CELEBRATES 15TH ANNIVERSARY HUNTINGTON BEACH, CA, MAY 25, 2011 — KB Business Marketing, a full-service marketing firm based in Huntington Beach, California, announced that it is celebrating its 15th Anniversary.  The firm is a premier marketing firm in Southern California specializing in serving small- to mid-size businesses.   The firm also serves select clients nationwide. According […]