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Idea of the Month: Strategic Marketing Plans   Can you afford to waste time and money?  Far from it, your firm is likely looking at ways to cut costs.  So why put your dollars into futile marketing efforts?  You know that you must market, or watch your firm die, but isn’t there a better way [...]

You might have suspected that your website needs work. Here are a few questions to consider in your evaluation: Does it look out-of-date, not contemporary? Is it more than 5 years old? Is the home page image full screen? Or do you have margins/borders on each side? Is it professional looking? Does it look like [...]

Part-Time Director of Marketing Small to mid-size firms may want to hire an experienced, high-level Director of Marketing but cannot afford or justify a full-time person. Kevin Brown Marketing & Consulting provides the answer to this dilemma: high-level expertise at a part-time cost. We provide hands-on management and implementation of your marketing objectives. Essentially, [...]

Boost Revenues with More Involvement   If your firm would like to grow, significant revenue growth may require more of your personnel to become involved in marketing.  For example, if you’d like to grow by 10-15% over the next year, perhaps your firm can no longer depend on a limited number of partners to generate [...]

Service Profile of the Month   Do your professionals, both management and staff, need to improve their skills in generating new business? If so, Kevin Brown Marketing & Consulting’s “Business Development Training for Professionals” may be the solution for your firm. This program is designed specifically for professionals and the business development challenges they encounter. [...]

E-newsletters can be an effective business development tool - but getting started can be a challenge. How can an e-newsletter be beneficial to your firm’s marketing efforts? What must be done for your firm to create a successful newsletter?  What about the database? Here is an edited Q&A session from "Big News for Small Firms," The [...]

Many professional services firms that have existed for some time face the issue of whether they should "rebrand."  Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination  is created for an established brand. The reasons for rebranding range from "We need a fresh look" to "Our firm has changed and [...]

Brochures & Pitch Decks   Brochures: Do you need a brochure? Whether your need is for a digital or print version, your firm will benefit from Kevin Brown Marketing & Consulting’s decades of experience in producing thousands of brochures. Are brochures still useful for marketing?  Ask your clients - the answer is typically "yes" - [...]