Business owners regularly seek the knowledge and expertise of KB Business Marketing through our hourly consulting. Depending upon your particular needs, these meetings can cover a specific issue or overall marketing strategy. For example, “marketing strategy” topics might cover:
• Identifying and targeting your most profitable markets
• Creating strategies and action steps that bring results
• Maximizing your efforts for the time expended
• Establishing a budget
• Developing attainable timetables that bring consistency to your programs
• Methods to measure results of your efforts
• Consulting for specific marketing and sales situations
• Branding and positioning strategies
• Advertising, public relations and publicity campaigns
• Internet marketing strategies
• Targeted marketing campaigns
• Identifying your key strengths and selling points
• Prioritizing your products or services
• Sizing-up the competition and how this impacts your marketing efforts
• Evaluating internal capabilities vs. market needs
• Establishing realistic goals and objectives
Qualifications
With over 20 years of experience, Kevin W. Brown, M.B.A. is highly qualified to cover any marketing issue under your consideration. Kevin is a recognized marketing expert. He is author of over 100 articles published nationwide and locally and regularly speaks on various marketing and business development topics to industry and trade organizations.
Kevin has extensive in-house experience. Prior to forming his own firm in 1991, Kevin was the Director of Marketing for Deloitte & Touche, Orange County’s largest professional services firm with over 400 employees. He also worked in investment banking as a strategic consultant and in commercial banking with Bank of America, working as a corporate banking officer and financial analyst serving clients with loans from $1-200 million. Through this breadth of experience he has developed a well-rounded business perspective that is quite valuable to the marketing process.
Contact us to set up an appointment.
