What you need to know for 2023 Can you afford to waste time and money? So why put your dollars into futile marketing efforts? You know that you must market but isn’t there a better way than just “staying busy” in marketing? We believe that far too many firms jump into the marketing process [...]
Our latest issue of “Marketing Strategies” has just been published. Topics: Idea of the Month: E-blasts - How to Systemize them! Article of the Month: Targeting Profitable Markets Recent Engagement: Branding for Restructured Firm Read this newsletter
By Kevin W. Brown, M.B.A. As published in the "Orange County Register," reprinted with permission If you firm is looking to expand into new markets, consider these five steps from the outset: (1) Evaluate your situation. Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing [...]
Idea of the Month: E-blasts - Systemize them! Seasoned marketing experts rank newsletters/e-blasts as one of the most effective techniques for imaging/awareness building, new client acquisition, and client retention. Why? Targeting: You can build a database of your known contacts — current and past clients, business contacts and other referral sources, and prospective clients who [...]
Article of the Month: Targeting Profitable Markets Are your current market segments unprofitable? Is there not enough growth potential? Or are you just ineffective in your marketing and sales activities? Before launching into new targeted markets, take time to do marketing planning and analysis, which can save you time and money, while making your [...]
Recent Engagement: Branding for Restructured Firm In this engagement, a new composition of top management (some left, others stayed) was the impetus for our client to seek rebranding for the “new firm.” Kevin Brown Marketing & Consulting was called in to get it done (click here to learn more about "branding and positioning"). The [...]
Our latest issue of “Marketing Strategies” has just been published. Topic: "Want to survive and even grow in 2021?" Excerpt: Strategic marketing planning is the single most important factor to long-term marketing success. An effectively designed "Strategic Marketing Plan" should be the foundation of your firm's marketing efforts throughout the year, providing specific direction and [...]
Article of the Month: Your Firm’s Marketing Department – Inside, Outside or Both? As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options (read article here) ...