“Marketing Strategies” – April 2019
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: What is your marketing "game plan"? Service Profile of the Month: Marketing Planning & Analysis Read this newsletter
Article: What is Your Marketing “Game Plan”?
The year is rolling along and you may finally have time to focus on marketing. Before launching into your efforts, it is important to have effective marketing strategies in place. So, how should you go about it? Your Game Plan What you need is a “game plan.” Having worked with hundreds of professionals over [...]
“Marketing Strategies” – March 2019
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: Is it time for your firm to rebrand? Social Media: Research Shows Current Trends Service Profile of the Month: Personal Coaching Services Read this newsletter
Social Media: Research Shows Current Trends
Is your firm actively using social media to reach your audience? If not, consider these facts: Around 7 out of 10 Americans use social media to connect with one another, engage with news content, share information and entertain themselves. (Source: Pew Research Center) Approximately 1 million new active mobile social users are added every day – [...]
“Marketing Strategies” – March 2019
Our latest issue of “Marketing Strategies” has just been published. See it for these topics: How to Get an E-Newsletter Up and Running without Losing Your Mind! 20 Signs That Your Website Needs Updating Service Profile of the Month: Part-Time Director of Marketing Read this newsletter
“Marketing Strategies” newsletter – February 2019
Our February issue of “Marketing Strategies” has just been published. See it for these topics: SPECIAL ISSUE: Strategic Planning for 2019 Strategic Marketing Plans: Preparing Your Firm for Success Establishing A Marketing Budget Your Firm's Marketing Department - Inside, Outside or Both? READ THIS ISSUE
Strategic Marketing Plans: Preparing Your Firm for Success in 2019
In 2018, we experienced a year that economically had a turbulent stock market, strong growth in certain industries and geographic regions, and low unemployment. Some firms were wildly successful, while others had disappointing results. Whether your firm had a great year or not, every firm wants even more success in 2019. A key to your success [...]
Establishing A Marketing Budget
A budget can be an important tool in tracking marketing efforts to determine their effectiveness. It helps partners/shareholders to understand the crucial role of marketing in the firm’s overall performance. It acts as a gauge to test the firm’s level of commitment to marketing. It also allows the controller/administrator to manage spending on client relations [...]
Your Firm’s Marketing Department – Inside, Outside or Both?
As you plan for the success of your marketing efforts, the selection of qualified personnel is obviously critical. A marketing department for a small to mid-sized firm can take many shapes. Here are some options: In-House Personnel Some firms can afford to hire an in-house marketing person(s). There are numerous variants of this form, some [...]